//123" — Furniture E-commerce UX/UI & Branding Design

Project description

A small look at //123", our self-initiated furniture e-commerce concept. The idea was to design an online store that moves a little more like a physical one. You walk in, something catches your eye, you keep looking, maybe circle back later. It’s not trying to push you into a quick decision, just letting you spend a bit of time with things and figure out what actually works for you. So the experience lets furniture breathe a bit. There’s a grid when you need to scan things quickly, but the store doesn’t live only there. Some pieces get more space, the imagery builds a small world around them, and dot-matrix details give the whole thing a slightly analogue edge. Full case is now live on Sigma Software Design Behance.