DMC — Event Identity, Automotive & Digital Design

Project description

DMC is a large-scale conference activation project for Sigma Software, built around a real DeLorean and expanded into a cohesive brand, event, and digital experience system. We explored how physical installation design, automotive branding, visual identity, 3D exploration, motion, and web design can work together to create a strong and memorable tech conference presence. From the DeLorean car graphics and spatial branding to the website and merchandise, every element followed one consistent visual language rooted in speed, engineering, and forward motion. It’s a design-led look at experiential branding and conference marketing, showing how an iconic object like the DeLorean can become the anchor of a unified UX/UI, event design, and digital transformation narrative across physical and digital touchpoints.