Studio Freight on Fonts In Use

Project description

The brand identity pairs JJannon (by Optimo) with Publico Text Mono (by Commercial Type). JJannon carries body copy and longer reading, where its editorial heritage and slightly austere contrast bring intelligence and care to the studio’s writing. Publico Text Mono anchors headlines, eyebrows, and supporting marks, where its monospaced, data-vernacular texture lends the brand the cadence of annotated research. Together, the two scale between quiet and loud, giving the system the feel of brutal elegance.