ELUX Bar 600 — Commercial Product Launch & OOH Campaign

Project description

ELUX Bar 600 — Commercial Product Launch & OOH Campaign A premium retail rollout and urban OOH advertising campaign designed for the market launch of ELUX Bar 600 Disposables. Built around vivid color systems and geometric alignment, the visuals showcase hardware specs (500mAh battery, 2ml capacity, 600 puffs) across three distinct environmental executions—ranging from backlit futuristic smoke posters to high-impact highway hoardings. Role: Art Direction, Product Compositing, Color Balance & Grading, Graphic Alignment & Retail Mockup Integration.