PiNaBu — World Cup Campaign | Comprehensive Menu & OOH

Project description

PiNaBu — World Cup Campaign, Menu System & OOH Rollout A 360-degree commercial menu design and high-visibility OOH campaign engineered for PiNaBu (Pizza·Neon·Burger) during the Cricket World Cup. Features a scannable grid system for "World Cup Deals" built on a textured stone-white canvas, rounded retro-block headlines, custom cricket doodles, and signature golden-amber brand accents engineered for instant roadside and in-store retention. Role: Art Direction, Information Architecture, Editorial Menu Engineering, OOH Asset Scaling & Vector Typography.