Sheikh Saleem Group | World Cup Tactical Campaign

Project description

Sheikh Saleem Group (Hospitality) — World Cup Tactical Campaign A multi-brand, cross-channel tactical marketing and OOH rollout designed for the hospitality subsidiaries of Sheikh Saleem Group during the Cricket World Cup. Syncs high-stakes match days with exclusive culinary offers across three distinct brand identities: El Momento (deep crimson fine dining), Nazarr (vibrant green Turkish/delivery focus), and PiNaBu (amber youth-centric fast food). Role: Creative Strategy, Multi-Brand Visual Alignment, Sports Marketing Compositing & OOH Mockup Integration.