Vapes Direct — World Cup Retail Campaign & OOH Rollout

Project description

Vapes Direct — World Cup Retail Campaign & OOH Rollout A sports-centric retail promotional rollout and OOH campaign for Vapes Direct launched during the Cricket World Cup. Blends alternative retail culture with national sports enthusiasm through a dual visual system—combining stadium-lit vertical grids showcasing national cricket jersey merchandise alongside warm minimalist product-focused layouts for high-speed roadside scannability. Role: Visual Identity Adaptation, Retail Strategy Compositing, Merchandise Mockup Rendering & OOH Presentation.