Rembrandt Oil Paints - Sylvan Hillebrand

Project description

Established in 1899, Rembrandt carries 125 years of history and has become a respected name in fine art materials, ready for a brand refresh. The process focused on evolving the current visual identity to modernise the design system while staying true to its heritage and manufacturing constraints. Refined typography, an expanded colour palette and graphic library, and a more flexible graphic language. A visual identity that feels more contemporary without losing its connection to the brand’s past. Allowing Rembrandt to show up in a consistent way across packaging, print, digital and retail, making the brand easier to use internally and more recognisable to artists worldwide. Graphic Design & Motion Graphics by Sylvan Hillebrand Photography by Corey Martin