Thoughtful UX Behind Non-Template Interfaces

Project description

We’ve been designing interfaces for nearly 13 years. All this time, we've heard UX and UI treated as two separate things. Which is more important? Our answer: emotion. That’s right — people are emotional beings. Users want to interact with simple, but more importantly — engaging interfaces. That’s why we think about layout, color, and animation as early as the blueprint stage. A design should feel bold and unique — no matter the subject. A festival promo site grabs attention with its motion and graphics. A kindergarten website, on the other hand, should evoke calm, trust, and joy — for both kids and parents. In both cases, the core principles are the same: unique visual wrapping. One based on dynamics, the other — on soft and static imagery. Our team includes several departments, so we can create the right visuals for any tone or context — from mobile app icon sets that match an identity system, to large-scale 2D and 3D illustrations. We’re a unique team creating unique «wrappings» that spark curiosity and emotion in users.