Illoca

Project description

illoca is an AI-native design engine built for professional architects. Explore, refine, and move from first ideas to editable 2D and 3D designs. We partnered with illoca to develop their brand identity and marketing site from the ground up. Illoca is a platform built for architects and designers, and we wanted the brand to feel like it belonged in that world from the first glance. Architectural design begins with paper. For Illoca, we rooted the entire brand in this idea: the layered weight of stacked drawings, the warmth of trace overlays, the considered marks of a pencil on paper. That thinking shaped everything from the visual identity through to the website build. The launch and new brand coincided with a successful $13m seed round. We're really proud of how this one came together, and grateful to have been part of the journey from early brand thinking through to launch.