Route 66 - 100 Years, 100 Stories

Project description

To celebrate Route 66’s centennial, Unseen Studio partnered with Expedia Group to create ‘100 Years, 100 Stories’, an immersive digital road trip for Expedia and Hertz. The website combines scrolling editorial pages with interactive WebGL maps, inviting visitors to explore the Mother Road state by state, discovering historic landmarks, local stories and unexpected detours along the way. Moving between editorial storytelling and 3D exploration, the experience captures the curiosity and sense of discovery that make a road trip memorable, bringing a century of American travel culture into the browser and inspiring travellers to experience it for themselves.