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Zeno Huang @ Up-Brands
BINOMIAL - Clinical Luxury Skincare Brand Elevation

BINOMIAL - Clinical Luxury Skincare Brand Elevation

Zeno Huang @ Up-Brands
by Zeno Huang @ Up-Brands · Mar 2026
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BINOMIAL - Clinical Luxury Skincare Brand Elevation

Project description

BINOMIAL — Binary Precision. Singular Radiance. A complete clinical luxury skincare brand built from zero. I transformed the founder’s vision of “molecular science meets quiet opulence” into a full brand elevation system: geometric crystal “B” monogram, silver metallic + deep indigo blue palette, and the positioning that turns skincare into a precise, future-forward ritual. From flagship product packaging and AI-powered treatment room experiences to digital interfaces and high-end collateral — every detail is engineered to make consumers feel they are not just applying a product, but participating in a scientific luxury ceremony. This is not just another skincare brand. This is the new standard for clinical luxury. Want me to build one for your brand? DM me.

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