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Zeno Huang
BLOK Luxury Éclair Branding by Up-Brands Turns Pastry Into a Collectible Art Gallery Experience - World Brand Design Society
BLOK Luxury Éclair Branding by Up-Brands Turns Pastry Into a Collectible Art Gallery Experience - World Brand Design Society
by Zeno Huang · Feb 2026
web
Project description
BLOK Luxury Éclair Branding – Art Pastry Concept Designed by Up-Brands, a brand strategy and creative design studio based in the Greater Bay Area, China. In an era when traditional patisseries compete fiercely on flavor and decoration, a new generation of consumers seeks more than just taste—they crave a cultural experience that can be savored, […]
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