BORING CAT | Luxury Gut-Brain Axis Pet food Identity
Project description
A feline cognitive nutrition brand that treats cat food as neurological optimisation, not survival. The mark is an Inspector Feline monogram: a cobalt blue cat head spliced with a pop-art magnifying glass and an orange pupil locked inside the lens. The packaging borrows from mid-century Swiss modernism, with matte white pouches, cobalt blue colour blocks, and abstracted illustrations of the gastrointestinal tract. The flagship dispensary is a brutalist concrete facade disrupted by a giant inflatable blue cat and glowing orange architectural glass, with terrazzo flooring speckled with cat silhouettes. The campaign places a model in a blue-and-orange colour-blocked power suit beside a capsule-shaped chrome auto-feeder, holding a long-haired Persian.
