VALROUGE – Luxury Bordeaux Wine Branding & Packaging

Project description

VALROUGE is a conceptual luxury Bordeaux wine brand that fuses classic French aristocratic heritage with subtle contemporary elegance. Inspired by the timeless grandeur of 19th-century châteaux and baroque ornamentation, the identity revolves around an ornate crest featuring a crowned monogram "V", intricate gold filigree, and rich crimson tones symbolizing the depth of grand vin. The label design draws from historical Bordeaux aesthetics while introducing a modern sense of opulence — embossed gold details, velvet-textured paper, and meticulous typography create a tactile, royal experience. Each bottle tells a story of tradition, exclusivity, and passion for the finest terroir. This project explores premium wine branding, packaging, and visual identity for a Chinese-French high-end Bordeaux house.