Jezzr: Website Redesign and Migration to Framer

Project description

Role Led the complete redesign and migration of Jezzr’s website from Squarespace to Framer, improving both the visual experience and overall site performance. Project Details Tools: Designed and developed in Framer Timeline: 1 month Type of Plan: One-time Services: Website Migration, Design Direction, Website Design, No-code Development Industry: Fitness Technology & Performance Analytics Pages: 6+ Introduction Jezzr is a performance-driven fitness platform built for rowing and cycling studios. The platform helps coaches and studio owners deliver data-powered workouts, track performance, and create engaging training experiences for their members. As the company continued to grow, they needed a website that better reflected the quality of their platform while providing a faster, more modern experience for prospective customers. Project Objectives I partnered with the Jezzr team to migrate their existing website from Squarespace to Framer while introducing a completely refreshed design system. The goal was to create a modern, conversion-focused website that clearly communicates the platform’s value and better supports future growth. Key objectives included: • Migrating the website from Squarespace to Framer • Modernizing the visual identity with a cleaner and more engaging design • Improving content structure and user flow across the website • Creating a responsive experience optimized for performance and scalability Scope of Work • Complete migration from Squarespace to Framer • Full website redesign and development • 6+ pages, including Home, Platform, Blog, and Contact • Refined information architecture and content hierarchy • Integration of modern animations and interactive elements • Responsive optimization for desktop, tablet, and mobile devices • Performance and SEO improvements Approach and Communication Throughout the project, I worked closely with the Jezzr team to ensure the new website aligned with their vision and product positioning. The migration process involved carefully restructuring content, refining the user experience, and introducing a more polished visual language without losing the brand’s existing identity. Regular feedback sessions and iterative improvements helped ensure every section clearly communicated Jezzr’s value while maintaining a smooth and efficient development process. Outcome The result was a modern, high-performing website that better represents Jezzr’s innovative fitness platform. The migration to Framer provided greater flexibility, improved performance, and a more engaging user experience, while the redesign strengthened the brand’s credibility and made it easier for visitors to understand the platform’s benefits. Client Testimonial It was a pleasure working with Uzair. — Benno, CEO, Jezzr