Velaro — Solar Brand Identity Design

Project description

Our team at Frame & Form developed the complete brand system for Velaro, a solar technology company shaping the next era of sustainable energy. The identity draws inspiration from sunlight’s geometric precision and the vast landscapes solar energy transforms — balancing the organic warmth of nature with modern minimalism.The color palette fuses deep earth tones with radiant yellows, evoking energy, optimism, and grounded strength. Typography and composition emphasize clarity, confidence, and forward momentum.