Vs.Football - The generative design behind 2026 World Cup goals

Project description

Football carries fans through a full 90-minute emotional journey, but leaves them with no tangible keepsake. Vs.Football by OPEN is a new generative design system which transforms data from every match of the FIFA World Cup 2026 into a unique visual design, turning fleeting emotion into something tangible. After the final whistle, key match data is collected: teams, date, stadium, score, scorers, possession, shots on target and cards. Every match becomes a new piece of art fans want to own The visual elements come together in a 9-second animated poster, reflecting the match timeline. Fans can share it, save it as a video, or order it printed as a personal keepsake.