Splinker ID: The athlete's story

Project description

Splinker is a startup for professional athletes and the sports community at the intersection of professional sports and social media. The main objective of the project is to create an environment where athletes, fans, and sports enthusiasts can interact freely, while also connecting them with brands ready to support and invest in athletic culture and community. The visual identity is built on a classical architectural foundation with an emphasis on a dynamic, athletic image: hyper-contemporary, tech-heavy lettering, a minimalistic sans-serif font, and line graphics as the style-defining element. Bold iconography, dynamic typography, and an active color palette all contribute to presenting sport as a subculture – a complete interactive environment and a lifestyle in its own right.