STUFF'D — Functional Confectionery & Packaging Identity

Project description

STUFF’D — RE-ENGINEERING THE FUNCTIONAL OOZE Packaging Architecture & Visual Identity Most protein snacks look like clinical gym fuel or muddy supermarket clutter. For STUFF'D, we flipped the script with a simple philosophy: Decadence First, Function Second. By colliding bold architectural typography with high-voltage FMCG color blocking, the packaging visually guarantees indulgence before the consumer even checks the nutritional panel. — DISCIPLINES: Brand Strategy • Packaging System • 3D Visualization FLAVORS: Ceremonial Matcha • Salted Cacao • Wild Acai STUDIO: Wrap Stance Studio DIRECTOR: Muhammad Saifullah Al-Maslool