ModernSchema - Landing Page Redesign

Project description

ModernSchema - Landing Page RedesignModernSchema builds AI-native internal tools and applications for data, operations, support, and sales teams at a fixed monthly subscription. The original landing page was built quickly and communicated value generically. As the product evolved toward an AI-first positioning, the website lagged behind.Before I opened Figma, I ran a heuristic audit. Six issues came up:> Headline positioned on price, not AI or outcomes> Hero used a stock meeting photo, no product signal whatsoever> 6 tool screenshots displayed as a flat grid, no narrative, no team context> Zero testimonials on a $3,500+/mo subscription product> Comparison table buried and formatted as a dry data grid> Visual identity indistinguishable from 500 other SaaS sitesThe redesign addressed all six, but the real unlock was fixing the messaging first:> New headline: “AI-Native Internal Tools and Applications, Built for you”> Hero replaced with an orchestration layer diagram (data sources → ModernSchema → AI tools); visitors now understand the product in 5 seconds> Feature grid reorganized by team type: Data Teams, Operations, Support, Sales, each with a real UI mockup and outcome tags> The 12-row comparison table became a 2-panel VS card: “Delivery in months” vs. “Delivery in days”> Testimonials added before pricing - trust before the ask> FAQ section added - 6 objections handled at page level before anyone needs to book a callThe biggest shift in this project wasn't visual - it was strategic. The original design's layout problems were downstream of a messaging problem. Fixing the wording first made every downstream visual decision easier.