Japanese-Inspired Branding for a Snack Brand

Project description

PopPop is a snack brand built around bold flavours, playful experiences, and the simple joy of popcorn. Rather than hiding behind health-focused messaging, the brand embraces craveable snacking and a strong, expressive personality.As PopPop prepared to enter Asian markets, Zajno explored how the brand could evolve while staying true to its core identity. The goal was not a complete reinvention, but a culturally relevant refresh that would resonate with a new audience.