Green Lines — Hospitality & Real Estate Branding

Project description

Green Lines Apartments is a place-led hospitality identity developed from one week of on-site observation in Primorsko, Bulgaria. The system translates the property’s existing greenery, water, architecture and guest movement into one connected experience across booking, arrival, stay and local discovery. Strategy, art direction, brand identity, presentation design and motion direction by Zarvion Design. Design lead: Borislav Zarev. Real on-site photography and supplied property imagery were used throughout. Selected mockups are portfolio visualisations of the identity system; no commercial performance claims are presented.