Sliven Basket — Basketball Club Logo and Brand Identity

Project description

Sliven Basket is a basketball club in Sliven, Bulgaria. The club asked for an identity that connects it to its city. The Halkata, a rock arch on Karandila in the Sinite Kamani Nature Park, became the base of the logo. Its outline reads as two hands at the moment of a shot, and the ball completes the mark. The system covers the logo versions, colour, kit, apparel, hall and street applications, and a social set for game day, results and MVP. The applications are concept visualisations, and the players shown are generated images, not real athletes.