Elegant Abaya Brand Identity & Calligraphy Logo Design

Project description

Introducing ALDAAL, a refined visual identity created for a modern abaya brand built around modesty, elegance, beauty, and comfort. The logo combines elegant Arabic-inspired lettering with flowing forms that subtly reflect the movement and silhouette of an abaya. A warm, sophisticated color palette of plum, champagne, mocha, and soft taupe creates a premium yet approachable fashion aesthetic. The identity extends across packaging, digital experiences, outdoor advertising, and brand communication—bringing a consistent sense of modest luxury and contemporary style across every touchpoint. Designed to feel modest. Created to feel elegant. Built to be remembered. CLIENT: ALDAAL | 2025