Modest Fashion Brand Identity Design

Project description

This is a contemporary modest fashion brand built around femininity, elegance, and timeless simplicity. The identity was created to establish a refined and recognizable visual presence that could grow with the brand — from everyday abayas to more elevated and occasion-focused collections. At the heart of the identity is a fully custom wordmark. Rather than relying on an existing typeface, the letterforms were individually developed and refined to create a distinctive balance between structure and softness. High-contrast forms bring an editorial quality to the identity, while the expressive curves and details introduce femininity, movement, and individuality. CLIENT: LUJAIN | 2026