Maltwin – Social Media Creative Campaign

Project description

About the Brand Maltwin is an Indian brand of chocolate-flavoured, malt-based nutritional drink powder. Marketed as a daily nutritional supplement for both children and adults, Maltwin highlights the perfect balance of taste and health—promising higher protein, essential vitamins, and immunity-building goodness in every sip. Project Summary As part of a short-term collaboration with Maltwin, I worked on designing a series of social media creatives that aligned with the brand’s visual identity and communication goals. The objective was to create engaging, energetic, and kid-friendly content while staying consistent with Maltwin’s established brand guidelines, typography, and color palette. The creative direction revolved around three key ideas: 1. Immunity & Growth: Showcasing Maltwin as a reliable health drink that builds strength and supports growth. 2. Playful Energy: Using bold illustrations, superhero motifs, and vibrant typography to appeal to children and parents alike. 3. Brand Consistency: Maintaining visual harmony across all creatives through structured layouts, dynamic color contrasts, and clear hierarchy in messaging. Outcome The final set of social media creatives successfully reflected Maltwin’s positioning as both a nutritious and enjoyable drink. With a mix of bold taglines, energetic compositions, and product-focused visuals, the campaign not only highlighted Maltwin’s benefits but also delivered a sense of fun and vitality—helping the brand connect more strongly with its audience on digital platforms.