Fira JocJoc - alucina - Branding & graphic design - Osona, Barcelona

Project description

A town that highlights the educational and social value of traditional and handcrafted games and toys. Fira JocJoc, held annually in Tona, is an event dedicated to traditional, handcrafted, and educational games and toys. Aiming to solidify the town’s position as the capital of traditional games, we have redesigned its brand identity to create a strong and distinctive visual presence. This identity is designed to endure across editions and adapt seamlessly to annual graphic variations. The highlight of this redesign is the creation of a mascot that serves as the brand’s central image. This character humanizes the brand, enhances its memorability, and most importantly, fosters a deeper emotional connection with the audience.