KW Area — Where Entrepreneurs Thrive

Project description

Recruitment and employer branding campaign for KW Area (Keller Williams). A social media series aimed at real estate professionals considering a career move, built on the "Thrive" concept with provocative copy and the KW visual identity — high-impact condensed type in red, black, and white, and mockups set into architectural spaces as a metaphor for the place to be earned. My work: concept, creative strategy, copywriting, art direction, and design.