Squeezy - Concept art project, branding & packaging design

Project description

Squeezy is a concept art I created as a personal experiment, combining my skills in branding and packaging design. After a trip to the United States, I discovered something interesting: in Italy, olive oil brands, despite their great quality, all tap into the same market from the point of view of packaging design, only a few differentiate themselves clearly. For this reason, I wanted to create an Italian olive oil brand that would clearly stand out on the market with its packaging in a plastic squeezer. This packaging would not only add uniqueness to the product, but also make it extremely practical, easy and fun to use.