John Zeren: Brand Identity

Project description

Creating the John Zeren identity meant capturing a rare hybrid: battle-tested engineer x high-level entrepreneur x lifelong enthusiast. The logo had to feel engineered yet human, technical yet approachable, authoritative yet dynamic. Minimal, brutalist-polished, high-contrast — scales flawlessly from favicon to merch, in electric blue or B&W. Built like great software: modular, intentional, durable. Proud to craft this for someone engineering the future daily.