White Secret Website

Project description

White Secret is a Russian oral care brand that evolved from a single product into a full ecosystem of premium, eco-friendly dental cosmetics. By 2025, the brand needed a website that matched its expanded product line, updated positioning, and strong design identity. I led the full redesign and development—from photoshoot art direction and interface design to front-end and back-end integration. The old site lacked modern aesthetics, e-commerce functionality, and flexibility to scale. The new website combines storytelling, 3D animations, GSAP microinteractions, and photography from custom art-directed shoots. It delivers a clean, responsive experience that reflects the brand’s values of care, professionalism, and innovation.