Gravélu Artisan Bakery Branding | Brand Identity

Project description

Gravélu is a bakery, family-friendly brand, which is operated by an artisan who focuses on the idea of warmth, joy, and handmade goodness. This branding case study presents a light, and tasty identity with a playful cookie mascot and natural color schemes after real baked cookies. Whether it was the packaging and signage to promotions in-store and takeaway cups, all the touchpoints were meant to make Gravélu immediately lovable, memorable, and easy to scale both in physical spaces and online. The outcome is a brand image that incorporates the indulgent, happy feeling but is quite feasible, constant, and business-like to support the daily bakery activities.