SoulPOP - Brand and Packaging Design

Project description

SoulPOP is a vibrant new lifestyle brand dedicated to making daily wellness feel joyful, accessible, and effervescent. Moving away from the often-serious and clinical tone of the wellness industry, SoulPOP’s philosophy is that self-care should be a burst of positivity—a moment of "pop" for your soul. This project involved the complete creation of the brand's visual identity from the ground up, including brand strategy, naming, logo design, color palette, typography, and a full suite of packaging systems. The core creative challenge was to design a look that felt both playful and premium, natural and energetic, to appeal to a modern audience seeking authentic, feel-good products. The resulting design system is bold, optimistic, and highly flexible, perfectly capturing the brand's mission to inject a little more sparkle into the everyday wellness routine.