Retail Reimagined - Zine

Project description

For the launch of Positive Retail’s Dalston store, we created a zine that acts as both a collectable and a cultural statement. Designed to reflect the brand’s rebellious undercurrent, the piece blends bold editorial design with unapologetic storytelling – a manifesto in magazine form. Every element, from editorial imagery to human-led annotations, was crafted to feel tangible, urgent, and full of intent.