New Year. Same Work. — Nike New Year Campaign Concept

Project description

A minimalist New Year campaign concept created in Adobe Photoshop for Nike, built around discipline, consistency, and commitment. The design uses bold typography, high contrast, and negative space to reinforce Nike’s core mindset: progress comes from showing up every day. Rather than celebrating change, the message highlights persistence—same effort, same grind, new year. Designed for digital ads, social media stories, and brand storytelling.