Awardco – Employee Rewards & Recognition Platform (Redesign)

Project description

This project is a strategic website redesign for an employee rewards and recognition platform, aimed at clearly communicating product value, enterprise credibility, and business impact. The redesign refines the original experience with stronger messaging hierarchy, improved storytelling, and conversion-focused layouts—while maintaining trust, scalability, and a modern SaaS aesthetic. The result positions Awardco as a robust, all-in-one solution for building culture, improving retention, and driving performance.What We Focused On ↳ Clarifying the value proposition for HR leaders, managers, and enterprises ↳ Redesigning the hero and feature sections to highlight outcomes, not just features ↳ Strengthening trust signals through brand partnerships, testimonials, and social proof ↳ Improving content structure for long-form SaaS storytelling and scannability ↳ Enhancing CTA placement to drive demos, calculators, and onboarding actions ↳ Creating a clean, enterprise-ready UI system that scales across sectionsWhat Is the Design Goal To redesign the website into a high-conversion SaaS marketing experience that clearly explains the platform, builds trust with enterprise buyers, and supports demo-driven growth.What Is the Design Result A polished, modern, and conversion-optimized SaaS website that communicates clarity, credibility, and scale—helping decision-makers quickly understand value and take action with confidence.Looking forward to your Love & Feedback ❤️Available for the new projectClick "Get in touch" or schedule a quick call.