Social Media | UX & UI Design

Project description

Graphic DesignA new look for a new chapter This project was part of a rebranding process for a brand that is currently undergoing a transformation. The current identity still reflects its past, but our work was focused on building a new positioning and a more mature, structured presence. The design strategy aimed to align aesthetics and usability, reinforcing the brand’s credibility and delivering a visual system that communicates value at every touchpoint. Every screen, icon, and choice was made to create a more intuitive experience for the user, and to reflect the direction the brand is heading.