PrimeAsia Leathers

Project description

Since 1985, PrimeAsia has been the leather partner behind brands like Nike and Timberland. But as trends shift and sustainability debates intensify, they needed to reassert their leadership to a new generation of designers and decision-makers. We helped reposition PrimeAsia as a future-forward tannery always innovating in materials, sustainability, and supply chain excellence. The new site is clean, dynamic, and built for usability. We crafted a modern interface with intuitive navigation and subtle animations that evoke the feel of leather, adding depth without distraction. A flexible system allows users to browse leather types, filter by key specs, and explore detailed product pages with ease. Beyond products, the site showcases PrimeAsia’s sustainability leadership and innovation pipeline, positioning them as the go-to partner for progressive brands.