Vazzi

Project description

In creating Vazzi, a bold new lubricant brand from Afterglo, we set out to design a playful, fluid website that sparks curiosity, invites exploration, and perfectly captures the brand’s vibrant, “let’s go” spirit. How do you create a website that feels wet? What does that even mean? That was the splashy challenge we faced. We needed a site that oozed Vazzi’s playful, fluid vibe while staying functional. Bold but smooth. Fun yet simple. It had to invite exploration without creating friction.Vazzi also needed its own identity. As an Afterglo subbrand, it had to stand strong while staying connected. Think of it as a sibling with its own bold personality. The solution? A vibrant site that flows seamlessly into Afterglo’s Shopify backend for a smooth user experience. Designed for a curious, open-minded audience, it invites users to dive in, have fun, and live in the moment.