Brand Refresh for Amur Wholesale Team

Project description

A wholesale identity that went bolder, sharper, and wilder. Amur Equipment Finance needed more than a logo update — they needed a voice that their wholesale partners would instantly recognize. This brand refresh amplifies Mantis Green against bold black, pairs editorial typography with cinematic photography, and resolves “the leopard debate” by turning a once-informal illustration into a hero asset. From playbooks to billboards, the system delivers a fierce yet functional toolkit: high-contrast visuals, flexible layouts, and a confident tone. Built to stand out, but even more — to be remembered.