EY – AI Character Creation Project (2024)

Project description

I had the opportunity to work on the EY account through my office in 2024, and it turned out to be one of the most creatively challenging projects I’ve been part of. The main challenge was character creation using AI, which, at the time, wasn’t as straightforward as traditional manual illustration. Tools like Midjourney had just started evolving, and maintaining character consistency across visuals was a real test of creativity and patience.But I took up the challenge. I crafted all the posters using a multi-medium approach—combining Midjourney for AI-generated visuals, and refining/manipulating each character in Photoshop and Illustrator to meet the project’s branding standards and storytelling goals. Despite the limitations of the tools back then, I managed to build a consistent and compelling visual narrative. It was a great learning experience and I’m truly proud to have been a part of such a big, experimental, and forward-thinking project.