Integrated Marketing Campaign for Aella Card

Project description

INSIGHT: Our target audience are always on the go(al) and actively seek smarter ways of doing things. IDEA: Position Aella as a credit platform that supports the lifestyle of our TA this enabling them live life smartly (with finesse). HOW IT WORKS: Phase 1: Kickstart with digital activation where people are encouraged to sign up with their clique on a microsite to join our ‘Naija Finesse Trybe’. Reference: Falz’s SBA stunt. Phase 2: Launch a 360 campaign that showcases how Aella helps the ‘Naija Finesse Trybe’ live life with finesse. Phase 3: We start the third phase with an OTG launch concept and then launch the new Aella debit card as the most secured card for those who want to live with finesse and support with digital activations. Key Campaign Message: Live With Finesse Phase 1 Campaign Setup TA: External Objective: Setup the campaign launch with a digital activation where people are encouraged to sign up on a microsite to join our ‘Finesse Trybe’. Touchpoints: OOH, Print and digital. Duration: 4 WEEKS Phase 2 Campaign Launch TA: Internal & External Objective: Launch a 360 campaign that showcases how Aella helps the ‘Finesse Trybe’ live life with finesse. Touchpoints: Film, OOH, Print and digital. Duration: 4 WEEKS Phase 3 Aella Card Launch TA: External Objective: We start the third phase with an OTG launch concept and then launch the new Aella debit card as the most secured card for those who want to live with finesse and support with digital activations. Touchpoints: OOH, print, activation, digital. Duration: 24 WEEKS