Daze - Coffee Brand Identity

Project description

DAZE is a warm, grounded coffee brand crafted around the idea of better days and calm moments. This identity focuses on earthy tones, minimal layouts, and a clover-inspired emblem that represents comfort and optimism.This branding system blends modern simplicity with classic café warmth. We designed a visual identity that feels familiar, calming, and timeless. The clover mark acts as a soft symbol of daily positivity, carrying the brand message across packaging, merchandise, signage, and digital touchpoints. Typography stays elegant and understated to highlight the brand character without overpowering it.Every brand asset was created to reinforce a cohesive, welcoming atmosphere. From cup designs that reflect natural textures to takeaway packaging with optimistic taglines, every detail contributes to a consistent emotional tone. The color palette uses soft neutrals and rich browns to build a warm environment that reflects handcrafted quality. This brand world helps DAZE stand out through subtle storytelling and intentional visual harmony.Feature Highlights• Earthy neutral palette• Minimal and timeless typography system• Clover-inspired emblem design• Fully integrated packaging and merchandise set