Fermiqon Branding

Project description

Sometimes, a strong brand concept starts by literally zooming in. Fermiqon looks beyond the bread itself. Their expertise lies in what happens behind the final product: the interaction between ingredients, enzymatic activity, gluten, starch, water, fermentation and process conditions. That became the starting point for the brand mark. We took the inside of a loaf of bread as our starting point and pushed it to an extreme level of detail, almost like a superzoom, down to the molecular level. And that abstract visual turned out pretty damn good.