Esportes da Sorte - Visual 2025

Project description

As a member of the social media team at Esportes da Sorte (EDS), I was responsible for updating the company's visual guidelines in the digital environment, the main point of contact with customers. The challenge was to develop a striking and fun visual identity that, at the same time, conveyed security to players. In addition, it needed to be flexible enough to adapt to the reality of other teams and campaigns of the company. The icons and graphic elements were designed to reflect the plurality of games and the different ways of betting on the platform, reinforcing the company's core values. The new identity seeks to build loyalty and continue to entertain customers, who discover the brand mainly through sponsored clubs, influencers, other brands and events linked to EDS.