Kon Pne Honey | Natural Food Branding

Project description

Project Overview: A brand identity for Kon Pne Cooperative (Gia Lai), elevating rare "Hole Honey" (Mật ong lỗ) through modern design rooted in Bahnar ethnic heritage. The Challenge: How to modernize a local specialty while authentically preserving the traditional "hole-harvesting" craftsmanship? The Solution: I blended geometric Bahnar patterns with the "Honeycomb & Drop" symbol to create a "Friendly - Traditional - Original" visual language. The packaging connects urban consumers with the wild spirit of the Central Highlands through stylized motifs in Tangerine & Laurel Green.