Kyoorius Young Blood Awards | Ather | First List

Project description

At the Kyoorius Young Blood Awards, we tackled the challenge of making the Ather scooter range resonate with India’s youth. Our strategy was simple: team up with brands and personalities young people love. Imagine Ather collaborating with Zomato, Blinkit, Jio Hotstar, Redbull, Nothing, Comet, and even the Indian Cricket Team - each partnership crafted to engage Tier 1 and Tier 2 cities across India. If this idea sparks your interest, hit like, drop your thoughts in the comments, and don’t forget to share with your friends! Let’s talk about how brands can move culture forward.