eCommerce Fashion and Apparel Mobile App - Home Screen Design

Project description

This home screen was designed with one clear goal: help users move from inspiration to action with zero friction. In fashion eCommerce, the biggest challenge isn’t lack of products—it’s cognitive overload. My process started by mapping the first 5 seconds of user intent: users arrive to browse, not search. That’s why the layout prioritizes visual discovery before filters or deep navigation. The greeting personalizes the experience instantly, while the search bar is positioned for quick access without stealing attention from curated collections. Seasonal collections act as mental shortcuts, reducing decision fatigue and guiding users based on context rather than categories. Trending items are displayed with strong visual hierarchy and subtle social proof, helping users feel confident in their choices. Popular brands at the bottom support brand recall and trust without interrupting the primary browsing flow. Every spacing, card radius, and icon placement was tested to ensure thumb-friendly interactions and fast scanning—especially important for one-handed mobile use. This screen isn’t just about aesthetics. It’s about reducing friction, increasing confidence, and designing momentum into the user journey. What part of a mobile home screen do you think has the biggest impact on conversion: personalization, visuals, or navigation?