Easy Copy | Brand Strategy

Project description

Easy Copy was conceived by Stéphane Le Sech, creator of the physical PC Duo outlets, dedicated to the repair and sale of computer equipment. The idea behind Easy Copy? To create a network of partner printers around a digital online printing solution. Through a dedicated website, a user can upload documents, print them in the nearest print shop, and pick them up once the printing is finished. Palantis was mandated by Stéphane to think about the complete visual identity of the solution, as well as all the supports that would make the brand live through its graphic territory. We opted for a simple, geometric graphic signature, with a strong and sharp visual impact. The shape of the logo on the one hand, but also the choice of a bright color spectrum. The Easy Copy logo is therefore a stylized "E" and "C". The "C" is deliberately inverted to create a visual symmetry. This echoes the promise of the solution which is dedicated to copying and printing documents. The logo thus becomes the central pivot of the identity. The basic element used to decline all the elements and communication supports, creating compositions based on geometric patterns.